Typography 3 } Project Examples
An advanced typography studio exploring typographic information, materiality, expressive typography, intuitive investigations and conceptual experiments.
Typography & Culture
This final project builds on the experimental concepts introduced and practiced in projects 1 and 2 (below), but at a monumental scale. Students select a poem for an environmental installation to promote National Poetry Month. Materiality, production, viability, environmental concerns, audience and context are explored.
Lettering Large: Art & Design
of Monumental Typography.
Steven Heller & Mirko Ilic
Expanding the concepts that were explored in Project 1 (below), students create a poster promoting an event. Style, weight, texture, emotional impact and composition will be further explored. Research and analysis of client needs along with audience expectations, verbal and non-verbal messaging will be the topics of critical discussions in the development of this project.
Beginning with a word pairing, students create a narrative utilizing materiality, lighting and conceptual meaning-ultimately conveying a visceral experience of language. Photographic and typographic skills, style, weight, texture, emotional impact and composition are explored and discussed.
Letterwork: Creative Letterforms
in Graphic Design.